Your time is limited, so don’t waste it living someone else’s life.
Don’t let the noise of others’ opinions drown out your own inner voice.”, 2005]
If you live each day as it was your last, someday you’ll most certainly be right
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
Don’t be trapped by dogma — which is living with the results of other people’s thinking.
And the only way to do great work is to love what you do…. Don’t settle
Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
Great things in business are never done by one person,They are done by a team of people
You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.
It doesn’t make sense to hire smart people and then tell them what to to , We hire smart people so they can tell us what to do.
The Only Way to Do Great Work is To Love What You Do
Great things in business are never done by one person.They are done by a team of people
God gave us the senses to let us feel the love in everyone’s heart, not the illusions brought about by wealth.
I think the world’s a better place because Bill realized that his goal isn’t to be the richest guy in the cemetery, right?
Let’s go invent tomorrow instead of worrying about what happened yesterday.
Don’t let the noise of others’ opinions drown out your own inner v
We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.
If you live each day as if it were your last, someday you’ll be right.
Everything around you that you call life was made up by people, and you can change it.
What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
Creation is messy. You want genius, you get madness; two sides of the same coin.
If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
Those who are crazy enough to think they can change the world usually do.
Sometimes life hits with a brick in the head, don’t lose hope”.-Steve Jobs.
We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.
You’ve baked a really lovely cake, but then you’ve used dog shit for frosting.
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
I’d been rejected, but I was still in love, so I decided to start over.
We believe people with Passion CAN change the World for the Better.” -Steve Jobs
Great things in business are never done by one person. They’re done by a team of people.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
My model for business is The Beatles: They were four guys that kept each others’ negative tendencies in check they balanced each other. And the total was greater than the sum of the parts.
But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
Everyone here has the sense that right now is one of those moments when we are influencing the future.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Computers themselves, and software yet to be developed, will revolutionize the way we learn.
What is Apple, after all? Apple is about people who think ‘outside the box,’ people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.
We’re going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.
That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
It is piracy, not overt online music stores, which is our main competitor.
I’m an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.
Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.
My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
Our goal is to make the best devices in the world, not to be the biggest.
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
We hire people who want to make the best things in the world.
Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.
Woz is living his own life now. He hasn’t been around Apple for about five years. But what he did will go down in history.
We want to reinvent the phone. What’s the killer app? The killer app is making calls! It’s amazing how hard it is to make calls on most phones. We want to let you use contacts like never before – sync your iPhone with your PC or mac.
We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we’ve chosen to do with our life.
Innovation distinguishes between a leader and a follower.
Sometimes life hits you in the head with a brick. Don’t lose faith.
It’s not a faith in technology. It’s faith in people.
It’s not the tools that you have faith in – tools are just tools. They work, or they don’t work. It’s people you have faith in or not. Yeah, sure, I’m still optimistic I mean, I get pessimistic sometimes but not for long.
Design is not just what it looks like and feels like. Design is how it works.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.
The reason that Apple is able to create products like the iPad is because we’ve always tried to be at the intersection of technology and the liberal arts.
I’ve always wanted to own and control the primary technology in everything we do.
I’m sorry, it’s true. Having children really changes your view on these things. We’re born, we live for a brief instant, and we die. It’s been happening for a long time. Technology is not changing it much – if at all.
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
You know, my main reaction to this money thing is that it’s humorous, all the attention to it, because it’s hardly the most insightful or valuable thing that’s happened to me.
I believe life is an intelligent thing: that things aren’t random.
Things don’t have to change the world to be important.