Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational.
The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.
It’s key to become ‘famous’ for one thing first, and that will give you the credibility to go into other areas once your ready… which generally means a long time and a lot of perfecting!
I wake up in the morning and I think about one brand. I don’t have enough time to wake up twice and think about two.
Leadership is… to make sure you never limit the idea or opportunity.
I run five miles three times a week I log everything. I look up routes when I travel.
I’m a big advocate of the power of positive thinking, particularly for small businesses.
Brands are all about trust. That trust is built in drops and lost in buckets.
It’s absurd that you know more about your car than you know about your body.
The purpose of Disneyland is to make people smile.
All we’re trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
I believe people change. I think that they can learn from mistakes.