There is a fundamental shift that social media necessitates in business today – the need to transition from ‘Me First’ to ‘We First’ thinking.
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
Your computer needn’t be the first thing your see in the morning and the last thing you see at night.
Like all technology, social media is neutral but is best put to work in the service of building a better world.
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.
The simple act of saying ‘thank you’ is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
Social media is not about the exploitation of technology but service to community.
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it’s good to put the paddle down and just let the canoe glide.
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
Often motivated by a desire to maintain the existing status quo, sloth almost cost the U.S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.
The keys to brand success are self-definition, transparency, authenticity and accountability.
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change.
If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.