A brand is a story. And you have to tell it well. The good news in this connected world great stories travel fast. And, these days, they travel for free. So there has never been a better time or a cheaper time to start something.
The job of the brand is to make that nameand that logo stand for something. To live its founding principles each day. To stay true.
It’s a labour of love. And you are both the labour and the love.
Reputation takes decades to make. And can be lost in one tweet. Think about that before you press the send button.
Great ideas often have no reference points.We have nothing to compare them to. They are original, and awkward. And so they are the most vulnerable to people trying to kill them. They do not conform to what exists, so they challenge us.
Average dies quicker than ever before. Digital doesn’t mess around. It’s binary.
If you run a business, 80% of your business probably comes from 20% of your customers. If you are a creative person, 80% of your awards/recognition/income will come from 20% of your output.
The real badge of honour at work is not to work longer than anyone else, but to work smarter than anyone else.
Self-imposed insanely impossible deadlines often help.
99% of businesses fail for one reason. They never start.
Hot passion is a bit like infatuation – it burns brightly, but fades quickly.
You will need to create a discipline where head and heart can bothbe involved in the decisions that you make. Taking the emotion out of something you feel very passionate about is far from easy. But easy don’t build great.
The best business models become role models for others.
Don’t rely on good principles to sell an inferior product.
Rule No. 1. Make a great product. Rule No. 2. Don’t forget rule No.1.
Treat distractions as the enemy. The internet is brilliant but it is one very efficient way of wasting your time.