I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.
Sound an alarm! Advertising, not deals, builds brands.
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
The best ideas come as jokes. Make your thinking as funny as possible.
Our business is infested with idiots who try to impress by using pretentious jargon.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
A good advertisement is one which sells the product without drawing attention to itself.
Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
The advertisers who believe in the selling power of jingles have never had to sell anything.
I do not regard advertising as entertainment or an art form, but as a medium of information.
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
Advertising reflects the mores of society, but it does not influence them.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.