Just because an idea is true doesn’t mean it can be proved. And just because an idea can be proved doesn’t mean it’s true.
Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It’s almost like magic.
We see them most when we are o nnthe outside looking in
Every creative journey begins with a problem. It starts with a feeling of frustration, the dull ache of not being able to find the answer. We have worked hard, but we’ve hit the wall. We have no idea what to do next.
…the imagination is unleashed by constraints. You break out of the box by stepping into shackles.
And so we keep on thinking, because the next thought might be the answer.
The great ages did not perhaps produce much more talent than ours,’ [T.S.] Eliot wrote. ‘But less talent was wasted.
In fact, most of us see perseverance as a distinctly uncreative approach, the sort of strategy that people with mediocre ideas are forced to rely on.
The benefit of such horizontal interactions – people sharing knowledge across fields – is that it encourages conceptual blending, which is an extremely important part of the insight process.
…new ideas are merely several old thoughts that occur at the exact same time.
Insights, after all, come from the overlap between seemingly unrelated thoughts. They emerge when concepts are transposed, when the rules of one place are shifted to a new domain.