We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality.
We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we’re always trying to bring our sports heritage into the fashion world.
I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.
The puma… the cat… is not just about power and speed and strength… but it is also a very elegant animal. That’s what we’ve tried to reflect in our products.
Sustainability is no longer about doing less harm. It’s about doing more good.
I always wanted to be a medical doctor, and I never thought of business.
It’s shocking to think about how little the travel industry cares about sustainability – and it’s the basis of their business!
Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.
Let’s recreate the equivalent of the Met Ball in Europe and, rather than for the museum, give the money to environmental causes.
Be curious enough to keep an open mind to what’s happening around you in society. You can look at yourself and the world at the same time.